A rock concert in a stadium with a huge LED video wall outside the stadium for fans who couldn’t get in, is getting popular in India. Outdoor rock music concerts of the kind seen in the western world, are relatively new in India but is growing fast as ethnic rock music is gaining market share quite remarkably. Indian music concerts used to be more sedate affairs because of the nature of music that has been evolving in India till recently. Rock music, involving what has come to be known as ‘heavy metal’ music among other genres is now gaining in popularity among generations Z and X as well as some older fans.
Bollywood playback pop music shows
The popularity of Bollywood playback pop music shows is quite unparalleled in India because the vast majority of music and movie fans in India are also big fans of Bollywood productions. Music shows involving Bollywood stars have been going on all over India and different parts of the world for decades. However, the use of giant outdoor LED video wall to display the proceedings inside to fans who couldn’t make it to the venue inside, is a recent innovation in such shows. The immense fan-following of the Bollywood stars results in overcrowded venues whenever such shows are held. With the LED display systems today, crowds stranded outside the venue can also catch a glimpse of their favourite stars.
Music concerts in smaller towns
Whenever a music show or carnival in a small town involves big Bollywood stars, the look and feel across the town changes to the run up to the event. The entire town wears a festive look with loudspeaker announcements and promos of the show. The difference today is that an LED video wall outside the venue as well as in some other prominent location in the town adds a lot more excitement to the upcoming show. The organizers play hit Bollywood numbers involving the stars that are expected to participate in the show, on these LED display screens and that adds to the excitement and sense of anticipation in the small town.
Musical events in professional venues
Most major cities in the country boast of very good venues for hosting musical events of different genres. Unlike the flex printed posters of the yesteryears, such a venue today can have a giant outdoor LED video wall to display past performances of the stars who will perform in the upcoming event. The kind of excitement and interest that such an LED display can generate in the city will be unprecedented. It will build up interest and momentum in the run up to the event and help significantly in its promotion. On the day of the event too, the proceedings inside the venue can be shown live on the large LED display screen.
An LED video wall can have a spectacular impact on the
audience because of the sheer size of the screen as well as the picture quality
amplified by excellent lighting and contrast. It has redefined event promotion with
video displays that create more excitement.
