Tailoring the Digital Signage Content Framework for Exclusive Audience

What’s more important than presenting quality content? This is one of the most important questions that you should ask yourself before planning your digital signage layout. If you are still wondering, the answer is presenting relevant content. The context and relevancy of your content and the layout is the single most important factor in the success of your digital journey.

Knowing your target audience is the key to nailing the digital signage framework. All the components of your content including the layout and design elements should have some importance for the final viewer. Here, we will talk about how to customize your digital signage layout for unique audiences. We will be looking at it through some of the mainstream applications of digital signage solutions targeting a unique audience in every setting.

Workplace

There are numerous applications of digital signage for office spaces. The applications range from displaying general updates in real-time to organising group training sessions. The human resources need constant reminders and digital signage fills in that need. Corporations can customize their digital signage screen to display information such as event listing, training sessions by experts, time and weather updates.

In addition to this companies can use scrolling texts to keep the workforce in the loop with new company updates. Companies can add brand logo and colour combination to the display screen and improve brand recall.

Educational Institutions

Digital signage has found some interesting use cases in the education segment. The targeted audience here is mostly students who can only retain information when it’s engaging and fun. To design digital signage layouts for this audience set you need to put in the institution’s colour and some fun elements to catch eyeballs.

Institutions can create content that provides information on upcoming school events, sports try-outs, etc. Important information related to point of contact, timings, avenue, etc. can be provided. In addition to this, digital signage can be used for way-finding that would require 3-D maps for a perfect demonstration of the premises.

Healthcare

Hospitals have numerous applications of various digital signage solutions available in the market. A majority of the audience here includes patients who visit for their Medicare needs. Visiting a doctor can be a time-consuming process and a lot of time is spent in the waiting area. Digital signage solutions in the waiting rooms can help prevent boredom and ease the agitation.

The digital signage layout for this audience set can include contents like a waiting list, healthcare facts, the latest technology in healthcare, weather updates, etc. In addition to this, the doctor’s biography including the achievements can also be displayed to help the patients know better.

Osel Technology is among the industry leaders that provide holistic digital signage solutions for your entire display needs at the most affordable price.

5 Strong Reasons that Show how Digital Display Screens Boost Your Business

The out of home (OOH) display advertising industry in India is worth Rs. 5,000 crores currently and around 98% of this market is dependent on static PVC flex screens. By their very nature, static screens constrain the business potential of OOH display space since they allow just one ad or message to be displayed. On the contrary, an LED video wall can display multiple ads and messages of different advertisers, which gives it the kind of scale that static screens can never achieve. Adoption of digital LED display screens can add many times more value to the OOH industry’s current worth with versatility and dynamism.

LED display screens enable display of videos in addition to static ads and messages, which is proven to have way more impact than static flex screens. Here is a list of reasons that prove why and how OOH media businesses can gain exponentially by adopting LED display screens.

Maximum visibility and recall

Among all the media formats, digital display screens have the highest recall rate of 83% while 71% say that digital display ads attract their attention more than online ads. It is just too difficult to miss such huge digital displays, most of which are placed in locations with high pedestrian or vehicular traffic. An LED video wall at the entrance of a mall will attract tremendous attention irrespective of whether it is inside or outside on the mall façade.

Multiple displays multiple times

Unlike static displays mounted on PVC flex signage, digital screens can display multiple ads and messages on a single screen, multiple times within designated display tenures. OOH media companies operating display screens across multiple cities can accommodate ads and messages of a wide range of clients across these screens and optimize the display as per the customer and geographic profile of the display screen locations.

Excellent ROI

For an OOH media business that makes the crucial investment in an LED video wall to be placed in a busy public space, the breakeven could be easily achieved within a year. Thereafter, for over a decade of its lifetime, the digital display will be a golden goose even after deducting the cost of maintenance. The display of ads and messages will increase manifold and boost revenues exponentially.

Affordability for advertisers

Advertising in a digital display screen is a lot more affordable than advertising on a static PVC flex display screen. To display a different ad or message, on a static flex screen, other than the one already displayed, the entire screen would have to be dismantled and a new one mounted. Hence, an advertiser is asked to hire a static screen for a minimum duration of a month, which turns out very expensive. The multiple ads of multiple clients shown on an LED video wall allows screen owners to scale up massively and offer display space to advertisers at a much lower cost. It is a win-win for both screen owners and advertisers.

Remote management of content

A digital display runs on the same protocols as a computer or a mobile device and can be remotely operated from a mobile application. Many content management software (CMS) options allow varying levels for edits in the content to be displayed. Hence, an LED video wall owner can also make changes to the ads and messages of his/her clients as required. This improves the service quality by many notches. 

Bus Stations are Excellent Locations for Moving LED Screen Advertising

Most bus stations in India have the potential of becoming major revenue earners for the transport authorities that own and operate them. Bus transportation in India has a lot of promise as can be seen in the few major cities with well-developed public transport systems where people throng into the bus stations for their daily commute. In terms of potential, the bus stations are no less important as transit hubs than railway stations. With a little more improvement in the facilities they can be high value locations for out of home (OOH) display advertising. Moving LED screen displays from Ösel offer the best in technology and economy and bus transport authorities ought to consider this option seriously.

OOH LED display systems are net revenue earners

Compared to the way major railway stations have been able to leverage their OOH display advertising space with conventional static displays the bus stations haven’t been able to achieve much. One reason could be the general underdevelopment of most bus stations that have poor facilities along with the poor condition of most buses in most places. However, the number of people frequenting the bus stations have been increasing over the years and that is an advantage for the bus transport authorities. OOH media contractors will be willing to invest in LED display screen at locations that offer promise of good returns.

Quality display systems at reasonable cost

In order to earn the lucrative advertising revenues that moving LED screen displays offer, bus stations need to make the necessary investments in creating display infrastructure. With OOH media agencies ready to make the investment in transit hubs it is just a question of time before the bus stations come into more intense focus. It is proven beyond doubt that moving ads attract many times more attention than static print images. However, the LED display systems need to be of high quality to perform satisfactorily over a long period of time for the higher return on investment (ROI) they offer as compared to static print displays.

As a leading original equipment manufacturer (OEM) of LED display screen and accessories in India, Ösel is perfectly poised to offer high quality at reasonable cost.

Music Concerts in India has Become More Exciting With Outdoor LED Video Wall

A rock concert in a stadium with a huge LED video wall outside the stadium for fans who couldn’t get in, is getting popular in India. Outdoor rock music concerts of the kind seen in the western world, are relatively new in India but is growing fast as ethnic rock music is gaining market share quite remarkably. Indian music concerts used to be more sedate affairs because of the nature of music that has been evolving in India till recently. Rock music, involving what has come to be known as ‘heavy metal’ music among other genres is now gaining in popularity among generations Z and X as well as some older fans.

Bollywood playback pop music shows

The popularity of Bollywood playback pop music shows is quite unparalleled in India because the vast majority of music and movie fans in India are also big fans of Bollywood productions. Music shows involving Bollywood stars have been going on all over India and different parts of the world for decades. However, the use of giant outdoor LED video wall to display the proceedings inside to fans who couldn’t make it to the venue inside, is a recent innovation in such shows. The immense fan-following of the Bollywood stars results in overcrowded venues whenever such shows are held. With the LED display systems today, crowds stranded outside the venue can also catch a glimpse of their favourite stars.

Music concerts in smaller towns

Whenever a music show or carnival in a small town involves big Bollywood stars, the look and feel across the town changes to the run up to the event. The entire town wears a festive look with loudspeaker announcements and promos of the show. The difference today is that an LED video wall outside the venue as well as in some other prominent location in the town adds a lot more excitement to the upcoming show. The organizers play hit Bollywood numbers involving the stars that are expected to participate in the show, on these LED display screens and that adds to the excitement and sense of anticipation in the small town.

Musical events in professional venues

Most major cities in the country boast of very good venues for hosting musical events of different genres. Unlike the flex printed posters of the yesteryears, such a venue today can have a giant outdoor LED video wall to display past performances of the stars who will perform in the upcoming event. The kind of excitement and interest that such an LED display can generate in the city will be unprecedented. It will build up interest and momentum in the run up to the event and help significantly in its promotion. On the day of the event too, the proceedings inside the venue can be shown live on the large LED display screen.

An LED video wall can have a spectacular impact on the audience because of the sheer size of the screen as well as the picture quality amplified by excellent lighting and contrast. It has redefined event promotion with video displays that create more excitement. 

Why Banks Need to Invest in Digital Signage Solutions

For the longest time, banks have been known as old-school institutions that have not changed their business models too swiftly. Even though there has been a rise in smartphone-compatible banking applications in recent times, the customer experience that the millennials expect demands a much higher scale of technical integration from banks. Using digital signage solutions allows banks to prove that:

• They are transparent and honest: In the wake of the umpteen scams and financial scandals, people no longer are comfortable with just handing their money over to the banks. They want to know where that money will be going and what they can expect in return. Digital signage solutions allow banks to showcase that with great ease and convenience and helps customers to build their trust in financial organizations.
• They are abreast with the technology curve: With high-tech, cutting-edge LED display screens that are showcasing high-quality video and graphic content, banks can prove to their customers that they are up to the times. LED video walls go a long way to impress customers and show them that the bank has its pulse on the financial markets of the world.
• They care about customer relations: By using indoor LED displays for wayfinding and imparting important notices and information, banks can put customers first and enhance their consumer relations. People always appreciate when important information is made readily available to them, and digital signage solutions allow banks to do that like no other medium.

Digital signage may still be an upcoming trend in the financial arena but progressive banks and financial institutions understand that using LED display screens allows them to offer reliable information in a timely manner and increases the customers’ trust in them. If you want your bank to get that extra edge, contact us today for the best digital signage solutions for the banking sector.

LED vs Flex: Which is the Better Advertising Choice?

Every day, consumers encounter dozens of hoardings and billboards placed on prime commuter locations, urging them to purchase a product or avail a service. As a marketer, are you even aware of how many people actually end up paying attention to those messages? Can customers even tell the difference between two billboard ads? Are the advertisements contributing to the company’s bottom line? Now, these are the questions that you will never have to worry about with LED display boards as your advertising medium. And this post will discuss the how’s and why’s of the argument.

The human eye is primed to track motion. Which is why changing colors, fonts and images are an instant attention-grabber for customers. A brightly-lit LED display catches the eye of the driver on its own merit. During the 20-second window, which the driver takes to pass by a particular high-traffic spot, a digital signage board can easily disseminate two different messages with equal levels of effectiveness. A static message in the same spot cannot hope to have the same level of engagement.

Furthermore, when flexes age, they become dirty, their colors fade, and encountering harsh winds makes torn billboards a common sight. This is a problem that a marketer would never face with an outdoor advertising LED display. Outdoor LED display solutions today are IP68 certified – which means they are completely immune to water and dust. And with a lifespan of around 100,000 hours, they do not let organizations down with any kind of rundown appearance for a long, long time.

And let’s not forget that changing messages on a flex or billboard is both time-consuming and costly. Any small alteration in the promotional message or the introduction of a new scheme would require the brand to submit an order in the print shop, wait for it to be fabricated, and then assign labor to peel off the old print and install the new one. Phew! Outdoor LED display solutions, meanwhile, let marketers change the messaging instantly and conveniently via software. And this can be done remotely using any Windows, Android or iOS device.

Now, if you are concerned with the upfront cost of a digital signage solution, you must realize that the return on investment that you will be receiving from an LED display is going to be much higher than that from a static flex or hoarding. In a studyconducted by global research firm Nielsen, 75% respondents recalled seeing a digital billboard in the past month and 60% noticed one in the past week. 55% of travelers could even recall the advertising message and 71% felt “ads on digital billboards stand out more than ads online”.

As digital signage technologies continue to improve, the advantages that outdoor LED displays offer over traditional billboards will also keep on increasing. As a marketer, you need to make a decision keeping your advertising budgets in mind. But, remember, while a flex may seem like a more attractive option now because of its affordability, in the long run, a bright, dynamic and highly-engaging LED display screen will provide better returns on the investment.

To learn more about Ösel’s customizable outdoor advertising LED display solutions, click here.