Music Concerts in India has Become More Exciting With Outdoor LED Video Wall

A rock concert in a stadium with a huge LED video wall outside the stadium for fans who couldn’t get in, is getting popular in India. Outdoor rock music concerts of the kind seen in the western world, are relatively new in India but is growing fast as ethnic rock music is gaining market share quite remarkably. Indian music concerts used to be more sedate affairs because of the nature of music that has been evolving in India till recently. Rock music, involving what has come to be known as ‘heavy metal’ music among other genres is now gaining in popularity among generations Z and X as well as some older fans.

Bollywood playback pop music shows

The popularity of Bollywood playback pop music shows is quite unparalleled in India because the vast majority of music and movie fans in India are also big fans of Bollywood productions. Music shows involving Bollywood stars have been going on all over India and different parts of the world for decades. However, the use of giant outdoor LED video wall to display the proceedings inside to fans who couldn’t make it to the venue inside, is a recent innovation in such shows. The immense fan-following of the Bollywood stars results in overcrowded venues whenever such shows are held. With the LED display systems today, crowds stranded outside the venue can also catch a glimpse of their favourite stars.

Music concerts in smaller towns

Whenever a music show or carnival in a small town involves big Bollywood stars, the look and feel across the town changes to the run up to the event. The entire town wears a festive look with loudspeaker announcements and promos of the show. The difference today is that an LED video wall outside the venue as well as in some other prominent location in the town adds a lot more excitement to the upcoming show. The organizers play hit Bollywood numbers involving the stars that are expected to participate in the show, on these LED display screens and that adds to the excitement and sense of anticipation in the small town.

Musical events in professional venues

Most major cities in the country boast of very good venues for hosting musical events of different genres. Unlike the flex printed posters of the yesteryears, such a venue today can have a giant outdoor LED video wall to display past performances of the stars who will perform in the upcoming event. The kind of excitement and interest that such an LED display can generate in the city will be unprecedented. It will build up interest and momentum in the run up to the event and help significantly in its promotion. On the day of the event too, the proceedings inside the venue can be shown live on the large LED display screen.

An LED video wall can have a spectacular impact on the audience because of the sheer size of the screen as well as the picture quality amplified by excellent lighting and contrast. It has redefined event promotion with video displays that create more excitement. 

Why Banks Need to Invest in Digital Signage Solutions

For the longest time, banks have been known as old-school institutions that have not changed their business models too swiftly. Even though there has been a rise in smartphone-compatible banking applications in recent times, the customer experience that the millennials expect demands a much higher scale of technical integration from banks. Using digital signage solutions allows banks to prove that:

• They are transparent and honest: In the wake of the umpteen scams and financial scandals, people no longer are comfortable with just handing their money over to the banks. They want to know where that money will be going and what they can expect in return. Digital signage solutions allow banks to showcase that with great ease and convenience and helps customers to build their trust in financial organizations.
• They are abreast with the technology curve: With high-tech, cutting-edge LED display screens that are showcasing high-quality video and graphic content, banks can prove to their customers that they are up to the times. LED video walls go a long way to impress customers and show them that the bank has its pulse on the financial markets of the world.
• They care about customer relations: By using indoor LED displays for wayfinding and imparting important notices and information, banks can put customers first and enhance their consumer relations. People always appreciate when important information is made readily available to them, and digital signage solutions allow banks to do that like no other medium.

Digital signage may still be an upcoming trend in the financial arena but progressive banks and financial institutions understand that using LED display screens allows them to offer reliable information in a timely manner and increases the customers’ trust in them. If you want your bank to get that extra edge, contact us today for the best digital signage solutions for the banking sector.

LED vs Flex: Which is the Better Advertising Choice?

Every day, consumers encounter dozens of hoardings and billboards placed on prime commuter locations, urging them to purchase a product or avail a service. As a marketer, are you even aware of how many people actually end up paying attention to those messages? Can customers even tell the difference between two billboard ads? Are the advertisements contributing to the company’s bottom line? Now, these are the questions that you will never have to worry about with LED display boards as your advertising medium. And this post will discuss the how’s and why’s of the argument.

The human eye is primed to track motion. Which is why changing colors, fonts and images are an instant attention-grabber for customers. A brightly-lit LED display catches the eye of the driver on its own merit. During the 20-second window, which the driver takes to pass by a particular high-traffic spot, a digital signage board can easily disseminate two different messages with equal levels of effectiveness. A static message in the same spot cannot hope to have the same level of engagement.

Furthermore, when flexes age, they become dirty, their colors fade, and encountering harsh winds makes torn billboards a common sight. This is a problem that a marketer would never face with an outdoor advertising LED display. Outdoor LED display solutions today are IP68 certified – which means they are completely immune to water and dust. And with a lifespan of around 100,000 hours, they do not let organizations down with any kind of rundown appearance for a long, long time.

And let’s not forget that changing messages on a flex or billboard is both time-consuming and costly. Any small alteration in the promotional message or the introduction of a new scheme would require the brand to submit an order in the print shop, wait for it to be fabricated, and then assign labor to peel off the old print and install the new one. Phew! Outdoor LED display solutions, meanwhile, let marketers change the messaging instantly and conveniently via software. And this can be done remotely using any Windows, Android or iOS device.

Now, if you are concerned with the upfront cost of a digital signage solution, you must realize that the return on investment that you will be receiving from an LED display is going to be much higher than that from a static flex or hoarding. In a studyconducted by global research firm Nielsen, 75% respondents recalled seeing a digital billboard in the past month and 60% noticed one in the past week. 55% of travelers could even recall the advertising message and 71% felt “ads on digital billboards stand out more than ads online”.

As digital signage technologies continue to improve, the advantages that outdoor LED displays offer over traditional billboards will also keep on increasing. As a marketer, you need to make a decision keeping your advertising budgets in mind. But, remember, while a flex may seem like a more attractive option now because of its affordability, in the long run, a bright, dynamic and highly-engaging LED display screen will provide better returns on the investment.

To learn more about Ösel’s customizable outdoor advertising LED display solutions, click here.