5 Strong Reasons that Show how Digital Display Screens Boost Your Business

The out of home (OOH) display advertising industry in India is worth Rs. 5,000 crores currently and around 98% of this market is dependent on static PVC flex screens. By their very nature, static screens constrain the business potential of OOH display space since they allow just one ad or message to be displayed. On the contrary, an LED video wall can display multiple ads and messages of different advertisers, which gives it the kind of scale that static screens can never achieve. Adoption of digital LED display screens can add many times more value to the OOH industry’s current worth with versatility and dynamism.

LED display screens enable display of videos in addition to static ads and messages, which is proven to have way more impact than static flex screens. Here is a list of reasons that prove why and how OOH media businesses can gain exponentially by adopting LED display screens.

Maximum visibility and recall

Among all the media formats, digital display screens have the highest recall rate of 83% while 71% say that digital display ads attract their attention more than online ads. It is just too difficult to miss such huge digital displays, most of which are placed in locations with high pedestrian or vehicular traffic. An LED video wall at the entrance of a mall will attract tremendous attention irrespective of whether it is inside or outside on the mall façade.

Multiple displays multiple times

Unlike static displays mounted on PVC flex signage, digital screens can display multiple ads and messages on a single screen, multiple times within designated display tenures. OOH media companies operating display screens across multiple cities can accommodate ads and messages of a wide range of clients across these screens and optimize the display as per the customer and geographic profile of the display screen locations.

Excellent ROI

For an OOH media business that makes the crucial investment in an LED video wall to be placed in a busy public space, the breakeven could be easily achieved within a year. Thereafter, for over a decade of its lifetime, the digital display will be a golden goose even after deducting the cost of maintenance. The display of ads and messages will increase manifold and boost revenues exponentially.

Affordability for advertisers

Advertising in a digital display screen is a lot more affordable than advertising on a static PVC flex display screen. To display a different ad or message, on a static flex screen, other than the one already displayed, the entire screen would have to be dismantled and a new one mounted. Hence, an advertiser is asked to hire a static screen for a minimum duration of a month, which turns out very expensive. The multiple ads of multiple clients shown on an LED video wall allows screen owners to scale up massively and offer display space to advertisers at a much lower cost. It is a win-win for both screen owners and advertisers.

Remote management of content

A digital display runs on the same protocols as a computer or a mobile device and can be remotely operated from a mobile application. Many content management software (CMS) options allow varying levels for edits in the content to be displayed. Hence, an LED video wall owner can also make changes to the ads and messages of his/her clients as required. This improves the service quality by many notches.